more than a logo. more than a color.
When you think about your brand—or any company’s brand—the first thing that comes to mind is probably a log or a color. And that’s natural. Those are the most prominent brand symbols we see on a daily basis.
Even though none of those have color, you associate it with the brand. But I’m also guessing there’s more that comes along when you see those symbols. Is there a sound? A key product offering? A specific product you think of? All of these brands work harder than their logo and color scheme. But that’s easy when you have millions (or billions) in ad budget, right?
Surprisingly, there are some simple ways your brand can work a lot harder than it is—both internally and externally. In this upcoming 5 part series, we’ll explore 4 ways a brand should be working for you.