Rich Mackey

president

Joined
2016

Overheard
"I could build that with LEGO or WordPress. Your choice."

Weird Fact
His house is ridiculously automated with almost everything controllable via smartphone or voice control. It's creepy, but he loves it.

Education
Morningside College | Bachelor of Arts
University of Nebraska, Omaha | Course Work
University of California, Davis | Course Work

Expertise
Digital Marketing
Lead Gen, Strategy Development
Brand Development
Social Media Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google Ads, Facebook Marketing
Social Media Governance
Traditional Media Buying & Planning
Digital Media Buying & Planning

Certifications
HubSpot
HubSpot Marketing Software
HubSpot Sales Software

Google
Google Analytics
Google Ads

Rich oversees our business operations as well as account service, digital marketing, media and overall client relations and strategy.

He helps develop marketing strategies for clients that leverage the right media to reach their core audience and convert that audience to leads for their business.

He spent the first 10 years of his career working agency side in Sioux City, Omaha and Chicago focused on brand building and traffic driving campaigns for clients in the retail, beverage and automotive sector.

Rich shifted to a client-side role in 2005 and worked as Sr. Director of Marketing for Cricket Communications and later as Vice President of Brand and Social Media for LPL Financial.

While at Cricket, he focused on building results-driven direct response campaigns across broadcast and digital while growing the retail business over his 6-year tenure.

At LPL, he began working with the recruiting team developing lead generation programs to bring new advisors into the firm, and then shifted to a brand role overseeing the evolution of the LPL brand.

At both companies, he led the development of corporate social media programs focused on both consumer and B2B audiences. Social media has been a passion area of his since 2008.

Organizations
American Marketing Association (San Diego & Omaha Chapters), 2011 -Present
American Advertising Federation, 1995- 2000; 2020-Present
Association of National Advertisers (ANA), 2012-2016

Honors & Awards
American Marketing Association (Omaha)
Silver, 2017 - Mona Lisa Touch Lead Gen Program

Registered Rep Magazine
Top 10 Most Influential Independent Broker Dealers on Social Media (for LPL Financial), 2015

Marcom Awards
Platinum Winner, 2013
LPL Financial Focus13 Conference Social Media Campaign

Platinum Winner, 2012
LPL Financial Recruiting Web App

Platinum Winner, 2012
LPL Financial Overview Brochure

Interactive Media Awards
Outstanding Achievement in Financial Information, 2012
LPL Financial iPad Recruiting

Outstanding Achievement in Financial information & Recruiting, 2012
LPL Financial joinlpl.com web site

Sioux City Advertising Federation
Citation of Excellence, 2003
Milehog Logo Concept

Best of Category, 1997
Beg, Borrow, Steal Newspaper Ad

Addy, 1997
Beg, Borrow, Steal Newspaper Ad

Contact
us