Rich Mackey Blog Posts | Antidote 71 Marketing Agency

5 Things Your Brand Should Do To Work Harder

Your brand is more than your logo or color scheme. It needs to work harder than that. Does your brand also do these 5 things? It should.

No one is reading my marketing emails!

We all get inundated with marketing emails daily. So how do you make yours worth reading?

Why Make Election Day a Holiday?

One of our traditions is to always add Election Day as a company holiday, and we’re doing the same this year in spite of the pandemic. Why?

Is Being Together a Requirement of Culture?

The main image on this post is a snapshot I took today of our new Omaha office while I was checking mail, watering plants, and

Business Operations Changes in Light of COVID-19

As we continue to monitor guidance from the CDC, State of Iowa, State of Nebraska and the governments in Sioux City and Omaha where we

Change is inevitable. Growth is optional.

As the agency rounds our 17th year in business, some change is afoot, as is always inevitable in life, in business, in the world. “We

Organic Search Isn’t An Accident – Part 2: Strategy

If organic search doesn’t happen by chance, that means you need a solid plan going into it. In part 2 of our series, we talk about our approach to strategy.

Why We’re Closed on Election Day.

This year we made a decision to close our office on Election Day. To make it a company holiday. Obviously it’s not a requirement—in Iowa and

Why we launched a 401(k)

Today is National Savings Day, so it seemed like an appropriate time to talk about one of our new employee benefits: our 401(k) plan. The

Marketing Agency or In-House Team?

Many companies struggle with whether to build in-house marketing or hire an agency. These 3 tips from my experience client-side may help you decide.

Author: Rich Mackey

Sioux City

Omaha